BEST UP indicates the need to unite a culture of equality and sustainability with esthetics, creativity, style, and living.
BEST is a word in its own right and somehow refers to Beauty, Equality, and SusTainability as well (Bello Equo and SosTenibile in Italian).
UP is an invitation to  wake up, to get moving.

It is essential to approach the project itself with a view to sustainability.
Design - a bridge between resources, production, and consumption - can be a driving force in establishing and promoting beautiful, enjoyable products and models of wellbeing based on a respect for both people and the environment.
The Best up circuit unites creative designers, universities, research centers, databases, and businesses who are working to promote process transparency, product and service eco-efficiency and consciousness in conduct. On the web site you can download the English version of the map/guide and get info about
how you can join the UPS research into sustainable products and behaviors.