Where are you?

The campaign promotes eco-design by using the LCD (Life Cycle Design) method: conscious design based on awareness of the whole product’s life cycle. Design is at the heart of both the problem and the solution: the more we plan from a sustainable point of view, the less we damage the environment. +LCD LCD is a planning methodwhich takes account of all the phasesof a product or service life cycle andis to be taken into consideration in relation to the socio-economic contest by looking at the ethical, socialand economic factors that a productgenerates and by which it isgenerated. The US-EPA, EnvironmentalProtection Agency, defines it thus: «LifeCycle Design has the main aim ofminimizing the environmental impactassociated with a product’s life cycle». -CO2 Reducing environmentalpollution is imperative. Between 1970and 2004 CO2 emissions increased on a world level by 80%. In orderto carry out the commitments ofthe Kyoto protocol, the industrializedcountries have to reduce emissions by 5,2% to 30% - compared todeclared levels in 1990 - by 2020.
Where are you? The question is aimed at designers, schools,production companies, traders andservices, communicators, regionalagencies, associations and consumers. Asking «where are you?» doesn’tmean excluding anyone, but ratherreaffirming that the important thingis to begin, take social responsibilityfor our actions and then make a commitment to improve.