+LCD -CO2 : where are you?

16-21 April 2008
Design Week at Milan
Best Up launches the “+LCD -CO2: where are you? campaign”.
Meetings and comparisons with schools and professionals at the Fabbrica del Vapore, via Procaccini 4, Milano

+LCD -CO2 : where are you?
The campaign promotes eco-design through the LCD (Life Cycle Design) method: conscious design based on awareness of the entire life cycle of the product. Design is at the heart of both the problem and the solution: the more we plan and design from a sustainable point of view, the less we damage the environment.

What is LCD (Life Cycle Design)?
LCD is a planning approach which takes into account all the life-cycle phases of a product, and which becomes an integral part of the socio-economic context, taking all the ethical, social and economic factors thus generated into consideration.
The US-EPA, Environmental Protection Agency, defines it thus:
“Life Cycle Design has the main aim of minimizing the environmental impact associated with a product’s life cycle. It represents a tool fro helping with the efficient and responsible integration of environmental requirements within the planning and creation of a product. The fundamental principles are:
- the evaluation of a product’s life cycle, from the purchasing of the raw materials, through production, usage, and end-of-life disposal (re-use, re-cycling, elimination)
- analysis for identification of the environmental, economic, cultural and performance requirements
- The participation of all those involved in business activities and team work throughout each phase of the process.